# Brand Usage Guidelines

*Quick reference for journalists, partners, and media. For anything not covered here, or to request additional assets, contact us using the details at the bottom.*

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## What's in this package

All files are the **CM Navigator wordmark** (the brandmark + the CM Navigator name), supplied in five colors — **Light Green, Green, Light Sand, Black,** and **White** — across three formats:

| Folder | Contents | Use for |
|---|---|---|
| `Logo/PNG RGB (web)` | Wordmark — PNG, transparent, RGB | Websites, articles, blogs, social, any screen use |
| `Logo/PNG CMYK (print)` | Wordmark — PNG, transparent, CMYK | Print use where a raster file is acceptable |
| `Logo/EPS vector (print)` | Wordmark — EPS (vector), CMYK | Print, large format, anything that needs to scale |

Use the **White** (reversed) version on dark or busy backgrounds, and **Black** where a single flat color is needed.

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## Choosing the right file

**Publishing to a screen** (web, social, digital article) → use a **PNG** from `Logo/PNG RGB (web)`. It has a transparent background and is built for RGB screens.

**Print, or anything that will be scaled up** (magazine, billboard, merch) → use an **EPS** from `Logo/EPS vector (print)`. It stays sharp at any size and carries CMYK color for accurate print. If your workflow needs a raster file instead, use the CMYK PNGs.

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## Clear space & minimum size

**Clear space:** Keep a margin of empty space around the wordmark equal to **the height of the "M"** in the wordmark. Don't crowd it with text or other graphics — in most cases, give it even more room than this minimum.

**Minimum size:** Don't display the wordmark smaller than **150 px** wide on screen or **25 mm** wide in print, to keep it legible.

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## Color reference

| | HEX | RGB | CMYK | Pantone |
|---|---|---|---|---|
| Racing Green *(primary background)* | `#232616` | 35, 38, 22 | 68, 59, 78, 73 | PANTONE 5605 C |
| Light Green *(primary accent / text & logo)* | `#E2F6B9` | 226, 246, 185 | 12, 0, 34, 0 | PANTONE 7486 C |
| Green | `#4C532E` | 76, 83, 46 | 63, 47, 89, 40 | PANTONE 5753 C |
| Sand | `#F1ECE4` | 241, 236, 228 | 4, 5, 9, 0 | Warm Grey 1 C (50%) |
| Light Sand | `#FAF7F2` | 250, 247, 242 | 1, 1, 4, 0 | Warm Grey 1 C (20%) |

The primary combination is **Light Green on Racing Green**. The identity is predominantly dark: Racing Green for backgrounds, Light Green for text, logo, and graphics.

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## Do

- Use the original files provided here, unaltered.
- Give the logo room to breathe (see clear space above).
- Use the wordmark in the primary brand colors — Light Green on Racing Green — wherever possible.
- Use the reversed/white version on dark or busy backgrounds for contrast.

## Don't

- Don't stretch, squash, or distort the proportions.
- Don't change the colors or apply gradients, shadows, or outlines.
- Don't rotate the logo or place it on a low-contrast background.
- Don't use the wordmark without the brandmark.
- Don't recreate, redraw, or typeset the wordmark yourself — use the supplied files.

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## Contact & permissions

For high-resolution assets, interviews, or usage questions:

**[Media / PR Contact Name]**
laura.stefanovic@cmnavigator.com 

Assets may be used for editorial coverage of **CM Navigator**. For commercial or promotional use, please get in touch first.

